Two days of design food where we shall get our hands in content shakes, product desserts, system salads, and our working standards juices. Aren’t we part of the design food chain (opens in a new tab)?
Whether you were stuck in a sign up form, an API call, or an Twilio integrations—there are no judgments when we are together in the Outcome.
The conference is about the standards, our co-learnings, and being really serious about why we work and how we work. It is fun to be that serious. Enjoyable.
Product sense. Design systems. Content operations. Product content strategy. Content design. UX. UX writing. CTA. Accessibility.
Operations. Velocity. Standards. Leadership. Teams. Models and mapping. Miro. Slack. Salesforce. Airtable.
You. We. They. Together.
Welcome to the beautiful EDC building, IT Park, Chandigarh.
Toggle—A short story
(All the links in this story open in a new browser tab.)
One time, a girl was living with a boy—they both worked in digital products in content and UX adjacent roles. One fine day, the boy read a very small story of how we add complexity to some simple decisions sometimes (see the story).
They felt that they should learn to make at least some of their decisions quickly. To begin with, they checked their online shopping cart—a few products were added for a long time now. The couple was removing and nor buying these. The trade-offs were a bit complicated.
They felt the same kind of indecision in other aspects of their life. The girl thought that it has something to do with the energy. She took out a compass and they both wanted to check their North. None of them knew how to use the compass and a quick online search showed them how to find our North. They did. The compass was their gateway to process certain decisions in their life.
One fine morning they received the good news. The girl was expecting and they were so excited to welcome the new life. The man quickly ran a scan of their investments—the mutual funds, the coins, and some stocks. Are they worth an investment? He thought about it.
As they were preparing themselves for the baby, the boy’s career took an upswing. He got a promotion. These were the game changing moments for both of them. They were happy that they were planning a lot of things.
As the time of the delivery was getting closer, the girl felt the need to slow down—in buying new things, in their work, in their decisions. She wanted to pause and she saw a story in an Outcome 2020 email for how we tend to slow down our car without a reason because we just want to slow down.
The pause made them think.
On 12 August, the baby saw the light and the couple was absolutely delighted to see the baby. (I wrote a story in the year 2006 and the story had the same date for something in the year 2016, it was August 12. See a tweet with a picture from the story.).
It was in Outcome 2020 and their small galaxy within the Milky Way was changed now. Their portfolio was totally different now—and priorities too.
They named their baby as Toggle—something they both liked. Toggle Clark.
The parents knew what Toggle means. They tried to find the strength in their child—the strength to make decisions—for the things in their minds and for the things in their cart.
For them, Toggle could work as an incentive, a lever, a direction, and a support system. They hoped that now they could exercise the choice better, and more clearly, and quickly enough.
Outcome 2023 could be that Toggle for you.
Mutual funds, or a $25 book, or a an extra pair of shoes? The ticket could be your gateway to self-awareness, self-clarity, and to those items that always tend to stay in the cart.
You can Toggle now.
And yes, she is watching all of us. Are you working on your talk proposal?
Day 1, 10 February 2023 (Friday): On day one we shall have an opening talk, a three-hours workshop, one session on some adjacent factors that impact our work and our life such as a talk or show on food or music or architecture or birds.
Day 2, 11 February 2023 (Saturday): Day two shows up a series of well-curated talks that are a mix of all things that excite us in our work as individuals or contributors.
On both the days, we shall have snacks breaks, lunch, and many reasons to build conversations in Slack and on Miro.
We had speakers from Intuit, Atlassian, Microsoft, Coca Cola, Workday, Ericsson in the past.